So you’ve signed up with WagerHome.com to operate your own pay per head bookmaking site. An exciting move to be sure, but it’s just the first step in making sure that you get the most out of your new venture. You want and need new customers, but the meat of any business is repeat customers. You want long relationships with reliable clients.
Here are some keys to keeping your clients around and happy.
It’s hard to know what your clients want or don’t want if they don’t have a way to tell you. So be sure to offer them an easy means of providing you feedback on the services you provide. It will help you improve your product and open up a dialogue between you and your clients, enabling them to see just how much you value them.
And positive feedback is a great way to bring in new clients.
Offer a Loyalty and Reward Program
With every decision you make, think like a customer and ask yourself, “Is this something I would like?” If the answer is yes, do it. And since a loyalty program makes clients feel wanted, while at the same time giving them rewards for continuing to give their business to you, they will love it.
Study some of the loyalty programs that exist in the industry so you can pick and choose which features you want to include. And be as creative as you can, and as customer-focused as possible.
Use points per play that can then be cashed in for free bets or other rewards. Offer your rewards program members tiers, so that as they accrue more points, their rewards increase. Create rewards members-only competitions, so that becoming a part of your club comes with exclusivity.
And again, don’t be afraid to change how your program works as the feedback rolls in. In everything you do, be flexible when it comes to meeting your clients’ needs.
Online sportsbooks seem to have all the advantages. They’re everywhere, offer everything, and they have big budgets that allow them to put their name seemingly everywhere. But you have one big advantage they will never have: Your clients can see and talk with you. You aren’t just a website; you’re a person who is right there and ready to meet their needs.
Use that to your advantage. Be available. Create a community. You can even host events for your clients and members of your loyalty program. Give your clients the one thing they can never get from a big offshore bookmaker – you – and they will love you for it.
It sounds obvious, but when things go wrong, a lot of bookmakers’ first instinct is to hide reality. Don’t do that. At some point, software will crash, a bet will go wrong, or a payment will arrive late. It happens. And the surest way to lose your client is to lie about it.
If they feel like they can’t trust, you’re dead in the water. So, whatever happens, be fully open and honest about it, and do your very best to fix it. In the end, your clients will appreciate you for it.