April can be a complicated month for Pay Per Head bookies as it is a month in which they can feel that their income goes down a little bit, since the previous months of February and March are usually the most lucrative for bookies thanks to the SuperBowl and to March Madness respectively. Even when some of the March Madness action extends into early April this may not be enough to close the month with an excellent earnings record.
So what Pay Per Head bookies can do to keep their business lucrative in the month of April?
The answer is the Golf Masters. Many bookies make the mistake of thinking that a betting business can only survive on the 4 main sports NBA, NFL, MLB and NHL, but the truth is that a betting business that relies on just these sports is destined to fail. Bookies must create several sources of income that allow them to keep their betting business lucrative all year round. Golf is a very popular sport among recurring punters as it offers several entertaining betting options such as Golf Match Bet or Top Nationality; however the most popular is Tournament Winner.
It is, in fact, the option of Tournament Winner the one that bookies can promote to attract gamblers since as in other sports the bettors follow the superstars of the sport. For example, for the 2019 edition of the Masters, the players to watch are:
Rory Mcllroy who is the favorite with an odd 7/1 to be the winner of the tournament although he did not play the last week, his good performance so far this year and his victory in The Players have turned him in the favorite player to take the green jacket, he also has gain a lot of media attention.
Dustin Johnson with 20 wins and 92 top 10 in his career is placed as the second favorite with an odd of 10/1.
Promoting betting options for these golfers is the perfect way to attract recurring punters.
In case bookies want to attract casual gamblers or those who have never made a bet on golf, bookies can use the profit potential strategy. This strategy consists in presenting to potential bettors the possible earnings that could be obtained by placing a single bet. In the case of Rory McIlroy, this is placed with a +750, which means that he pays $ 75 for every $ 10 wagered. Presenting the betting options in this way is more likely to attract the attention of bettors who have no experience or knowledge about golf betting.
Another way in which bookies can increase their income with bets in the 2019 Masters is by offering live betting options. For this, the bookies must have a good partner of Pay Per Head as WagerHome, that provides them with a robust live betting tool where bettors can see all the information in real time of what happens in the Green, in addition to updates in odds, games lines, player prop bets, among others.
Live betting is one of the services most demanded by bettors nowadays, since this allows them to live with much more excitement the games and also gives them the feeling that they are in greater control of the situation as they are able to place bets while the game or tournament develops, which causes them to bet even more than usual.
For bettors to have a first level live betting experience they must also have a support channel to help them in case of any doubt. Wager Home offers its clients a full staff of American-English speaking clerks who are available 24 hours a day to answer any questions. Thanks to this bookies can rest assured that their bettors will have a top of the line betting experience both through the application of live betting and the call center in case they need it.
Golf is a sport where things can change very drastically in a short time, for example, a change in direction or the force of the wind can ruin the day even to the best golfer. Bookies that have the right tools and platforms can take advantage of this to increase the income of their betting business. Take the step towards to a more lucrative betting business, search on twitter for @wagerhome, call toll-free at # 1-800-728-8509 or send an email to info@wagerhome.com to join the team of the best Pay Per Head provider in the industry.
Masters 2019
Read about the exciting March Madness.
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