You’ve finally come around. You now realize that in order to maximize the success of your local bookmaking business, the only option is to sign on with a pay per head service.
You’ve got the clients, but they have demands for technology and customer support, and they want all the options that a big sportsbook can give them.
Pay per head is definitely your solution, but with so many out there, how do you choose the right one?
First and foremost, never pick a pay per head company that also takes a percentage of your winnings. That is your profit, and it should remain untouched. You will find good and reputable sites that only take a per person fee, and that’s who you should sign with.
Although less isn’t always best. If you come across a site offering as little as $3 a head, buyer beware. You get what you pay for.
They are likely to offer limited services, or simply not be long for the world. Anything between $10 and $15 is reasonable.
Fully formed sites with history and top-of-the-line services will also give you an opportunity to try their software for no commitment. WagerHome.com, as an example, gives its new bookmaking partners four free weeks to try it out before it ever takes a dime.
That allows you to see exactly what your customers are getting, and what exactly you will be getting in a partner. There is no reason to ever sign up with a company that doesn’t also offer you a free trial.
What Sports Are Offered
This may seem like an obvious one, but it’s important enough to mention here. Make sure that the sports offered by the pay per head site are in line with the sports your clients want. So communicate with your clients. Let them know that you are upgrading your operations and be direct in asking them what they would most like to play. Maybe it’s the NFL, the NBA, even soccer from overseas. You never know until you ask.
Then make sure that not only does the PPH site offer those sports, but that it offers a complete range of options within that sport. In-play wagering, multiple leagues, and a full range of parlays and propositions should all be available for your clients.
Make sure the PPH sites you’re researching use the latest encryption software to keep their records, and the records of your clients, secure. Along with making sure that they offer a complete list of possible deposit and withdrawal options, you have to make sure they are able to protect all the information they acquire.
And it’s important to note that they will not need the personal details of your clients. If they ask for those, that PPH site isn’t for you.
Lastly, one of the chief reasons you’re signing with a PPH site is so that you don’t get calls at all hours from your clients. Your partner pay per head service should offer 24-hour customer service to handle any technical issues with its software, placed wagers, etc. There is no reason to settle for anything less.